Brand Rights Agreement

Excellent models, such as ours, which are imitated by Fortune 500 brand holders – can give you a definite advantage by providing examples of clause clauses for advantageous positions. License – the agreement itself, including terms and conditions (time limits, territories) and the distinction of exclusivity. It is also important to break down all the methods in which the taker can use, sell, produce, sublicensing, divide or export the product. As always, there may be drawbacks to success. Your brand may one day reach many people, or create too much activity, leading to counterfeiting attempts from other competitors. By allowing your brand at an early stage, you will learn to act proactively with safeguards to protect your intellectual property. It can be advantageous for everyone if the taker hires related companies or negotiators. It increases the scope of the product and total revenue, but it could also result in profit transfers and brand damage, as these related companies may not be as cautious with brand considerations as the taker. As a result, most licensees are subject to membership or under-distribution requirements.

They can be as easy as requiring authorization before hiring negotiators, or as strict as those external companies tied to signed a separate agreement. Confidentiality – in addition, a sub-agreement may be proposed to continue to protect the licensee`s property. It`s the NDA, the confidentiality agreement. This document prevents the licensee from sharing or discussing certain details of your product with third parties. NDAs are fairly easy to design and should be considered a mandatory component of your license agreement. Licensing your brand means partnering with another company and giving you access to a whole new target audience. It`s a win-win! Both parties increase their respective exposure levels while taking advantage of each other`s existing base. Retailers also have the opportunity to be on both sides of licensing. You can license your product or brand to another company or you can choose to become a licensee and sell the products to another person or another company.

It may also be helpful to lease the right to use your brand to a larger company or to use a combination of the two options in your business strategy.